SPONSORSHIP
OPPORTUNITIES
2023
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Friday, August 25, 2023
1-4 PM
6191 State Hwy 161, Irving, TX 75038
What is it?
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A video workshop where all PenFed Realty Texas Agents are invited to film individual 1-2 minute educational style videos showcasing YOU as an expert in your field.
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Agents record themselves asking you pre-selected questions which educate consumers on commonly asked questions or interesting topics related to your business.
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These videos provide your business exposure to THOUSANDS of consumers via the agent's sphere of influence while also creating a real face-to-face connection with our agents.
What do you get?
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Two (2) Company representatives to be on camera with agents on the day of the event!
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Network opportunity with top agents, branch managers, and senior brokerage leaders from across DFW
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Get in front of thousands of consumers from the agents' social networks by leveraging this "done-for-you" event!
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Prominent placement in the full cycle of agent marketing before, during, and after the workshop
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In addition to the exposure from our agent networks, your videos will be featured on the corporate Berkshire Hathaway HomeServices PenFed Realty Texas Social Media outlets (4k+ followers)
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PLUS Bonus Opportunity if committed by August 1st!
Exclusive Opportunity
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Professional Video Recordings in our Marketing Studio
Because we are going "all-in" on video and educating our agents on the importance of being viewed as the go-to resource - we want to provide future agents who join us, and those that may not be able to make the workshop, with an evergreen Vendor Video Library where they can use our in-house resources to combine a video of them "asking" you pre-scripted questions with a professionally pre-recorded video of you responding for a complete video they share with their sphere of influence. You will be invited to our Marketing Studio (in our Southlake Office) for a quick, 30-minute appointment where our Marketing Team will film you to add you to our Vendor Video Library.
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Year of Lifestyle Marketing
Quarterly Event
Times/Dates Vary
All Offices
Upcoming:
Q3 - Lifestyle Video Workshops
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Connect with relevant industry professionals, get asked pre-scripted questions, and leave with multiple interactions and showcases in PenFed Realty Texas Agent videos
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Get in front of top-Agent audiences and new consumers by leveraging this done-for-you event!
Q4 - Lifestyle of Giving Charitable Events
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Join us for a company-wide charitable event (details TBD)
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Sponsor a gift to be included that goes to each Agent & guest that participates
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Sponsor the on-site photo station which captures high-quality images of the Agents & guests for use on social media and other marketing channels
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Support the Sunshine Kids - a national non-profit organization dedicated to serving children with cancer
Completed:
Q1 - Lifestyle Photography Workshops
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5 Photography workshops were held at 7 model homes where Agents left with dynamic images for their personal brand portfolio
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The team photographed 125 agents and took over 20,000 photos
Q2 - Community Lifestyle Guide
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Agent-curated list of the top restaurants, attractions, shopping, and places to unwind in your their area
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Delivered 8 city-centric guides that featured 426 unique locations and 542 images
SPONSORSHIP INVESTMENT:
$VARIES / EVENT
AGENT DEMOGRAPHIC: EXPERIENCED, TOP-PRODUCING AGENTS
EXPECTED ATTENDANCE: 20-30 AGENTS PER EVENT
REQUIRED SPONSOR MATERIALS: NONE
WHAT YOU GET: INTIMATE NETWORKING WITH TOP AGENTS, SPONSOR RECOGNITION DURING THE EVENT, BRANDED VIDEOS WITH ALL AGENTS (VIDEO WORKSHOP)
Helping Children With Cancer Smile
The Sunshine Kids is a non-profit organization dedicated to children with cancer. Established in 1982, they are committed to providing positive group activities and emotional support for young cancer patients. The Sunshine Kids provides a variety of programs and events, free of charge, for Kids who are receiving cancer treatments in hospitals across North America.
Their mission is to provide exciting, positive group activities and opportunities for children with cancer so they may once again do what Kids are meant to do… have fun and celebrate life.
More information coming soon regarding this event
Contact Rose@penfedtexas.com to stay in the know
REwired
November 2nd
Legends Hall at the Marq, Southlake TX
Annual training event for PenFed Realty Texas agents with a Guest Speaker to help draw agent attendance. Past speakers include Lars Lofstrand, Ed Hatch, Holly Mabery, and Allan Dalton.
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Sponsorship Includes:
Includes 10 tickets per session for sponsor to invite guests, link on internal website, printed logo on materials, 8 hours in front of agents including a Sponsor Showcase booth during the session for Sponsor Scavenger Hunt.
EVENT SPONSORSHIP INVESTMENT:
$2,000 / EVENT
AGENT DEMOGRAPHIC: ALL LEVELS OF EXPERIENCE
AVERAGE ATTENDANCE: 200-250 AGENTS
REQUIRED SPONSOR MATERIALS: NONE
WHAT YOU GET: PROMOTIONAL TABLE (6FT)*, TEN (10) TICKETS TO THE EVENT, SPONSOR RECOGNITION ON PRINTED MATERIALS & DURING EVENT, LEAD BREAKOUT TABLE
Holiday Party 2023
Date TBD
Location TBD
All Berkshire Hathaway HomeServices PenFed Realty Texas employees are invited to celebrate the holidays and enjoy a fun-filled evening. Our parties include a band, dance floor, photo booth, dessert bar, open bar, catered dinner, and a memorable "special experience" that changes each year.
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Mix & Mingle Sponsorship - $500 (three available)
includes one (1) event ticket.
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Dessert Sponsorship - $1,000 (one available)
includes two (2) event tickets.
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Centerpiece Sponsorship - $1,000 (one available)
includes two (2) event tickets.
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Bar Sponsorship - $2,000 (two available)
includes four (4) event tickets.
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Food Sponsorship - $2,000 (three available)
includes four (4) event tickets.
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Band Sponsorship - $2,500 (one available)
includes four (4) event tickets.
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Special Experience Sponsorship - $2,500 (one available)
includes four (4) event tickets, create a memory + a branding opp.
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Photo Booth Sponsorship - $3,000 (one available)
includes four (4) event tickets, logo on each photo.
PARTY SPONSORSHIP COST:
$500-$3,000
AGENT DEMOGRAPHIC: ALL LEVELS OF EXPERIENCE
AVERAGE ATTENDANCE: 200-250 AGENTS & STAFF
REQUIRED SPONSOR MATERIALS: NONE
WHAT YOU GET: (1-4) EVENT TICKETS TO MIX & MINGLE WITH AGENTS, DINNER, DRINKS, SPONSOR RECOGNITION ON PRINTED MATERIALS & DURING EVENT
Awards Ceremony 2024
Date & Location TBD
PenFed Realty Texas agents & staff gather to celebrate the achievements,
both brokerage-wide and personally that were made in the previous year!
Award recipients enjoy a ceremony to recognize those who excelled throughout the brokerage in the previous year of business.
EVENT SPONSORSHIP INVESTMENT:
$1,000
AGENT DEMOGRAPHIC: EXPERIENCED, HIGH-PRODUCING
AVERAGE ATTENDANCE: 100 AGENTS
REQUIRED SPONSOR MATERIALS: NONE
WHAT YOU GET: PROMOTIONAL TABLE (6FT), (2) TICKETS TO THE EVENT, SPONSOR RECOGNITION ON PRINTED MATERIALS & DURING EVENT