“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
- WARREN BUFFETT, CHAIRMAN & CEO, BERKSHIRE HATHAWAY INC.
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ARE YOU WORKING FOR YOUR BROKERAGE, or is your brokerage working for you?
World’s Most Respected Companies
WHO WE ARE
World’s Most Admired Companies
Most Brokerages provide offer letters to every agent they meet.
Most Office Managers are paid for every agent they recruit.
Most Office Managers are bonused on the overall profitability of the office leading to cutting costs.
Selective Agent Recruitment
We want to be the best, not the biggest.
Our Office Manager's compensation is based on your success.
Our Office Managers are bonused based on how much they help you grow your business annually.
CONSUMERS HAVE SPOKEN...
Berkshire Hathaway HomeServices named “Most Trusted Real Estate Brand” and “Real Estate Agency Brand of the Year” in 2020 Harris Poll EquiTrend® Study.
Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation. Luxury Collection Specialists are distinguished by their:
Understanding of affluent buyers and sellers
Discrete client representation
Superior market knowledge
Advanced negotiation skills
Meaningful involvement in the local community
Use of premium, compelling and effective marketing
penfed realty texas
2019 Berkshire Hathaway
HomeServices Annual Awards
A bank cannot own a brokerage, but fortunately for PenFed agents, a credit union can. Teaming with PenFed Credit Union provides exclusive advantages to both your buyers & your sellers, making it a win-win situation for you & your clients!
Exclusive to home sellers utilizing a PenFed Realty agent, our clients can qualify for a 6-month INTEREST-FREE loan up to $25,000*!
Established in 1935, PenFed Credit Union provides services for over 1.4 million members & manages around $20 billion in assets.
MILITARY HERO FOUNDATION
At PenFed, earnings are passed on to the PenFed Foundation which takes care of our men & women who served willingly to defend our country, because our military heroes need heroes too.
Providing you access to market statistics, updated daily, for the cities you serve. These reports help you answer the popular question “How’s the market doing?” by providing real estate market analysis to you and your home buyers and sellers. Available both on-demand & via weekly email updates to help you & your clients understand: Market Conditions, Sales Trends, Inventory, and much more!
All PenFed Realty Texas agents are given a personal IDX search website. Clients can be set up on property alert drip campaigns helping you stay top of mind during their home search. Each agent site can be enhanced with contact information, bio & headshot, testimonials, a blog, plus community pages which can be catered to the areas in which you conduct business.
Every new listing generated by a Berkshire Hathaway HomeServices PenFed Realty Texas network agent will receive a week of FREE digital advertising. In addition, through the power of retargeting, the program seamlessly builds agents’ personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising.
BHHS RESOURCE CENTER
The Berkshire Hathaway HomeServices REsource center is the nucleus for all the tools provided by BHHS. The Marketing REsource, an agent favorite, is your very own marketing assistant allowing you to create, personalize, share and print eye-catching collateral in minutes, including Digital eCards & Email Campaigns.
Stunning marketing materials for your listing sent to you automatically! Plus, fresh updated materials automated when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and then shortly after you will receive an email with links to your materials such as social media graphics, the single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing. Take a peek at the sample email that would be sent to you shortly after entering your listing into the MLS:
CLICK PREVIEW TO VIEW THE IMAGES
MARKET UPDATE VIDEOS
Market Update Videos offer the ability to create up-to-date agent branded videos focusing on local market conditions, including popular statistics like active inventory and median listing price, utilizing MLS market metrics. These videos can be branded to you and are great for sharing with your clients, prospects, and on your social media channels, keeping you top of mind.
REALTOR.COM ADVANTAGE PRO
PenFed Realty Texas provides all of our agents with Realtor.com Advantage Pro which provides you with the power of receiving all leads for any of your listings, delivered directly to you in your inbox, ensuring you are the agent your listing leads talk to. Advantage Pro also elevates you and the Berkshire Hathaway HomeServices brand with prominent branding and the ability to enhance your listings by adding longer descriptions and unlimited photos.
Berkshire Hathaway HomeServices has partnered with Salesforce to provide our agents with the world’s best CRM platform available. Top-producing sales professionals in all industries know using a CRM is an invaluable component for their success. Several key benefits include better client relationships, improved ability to gain referrals, increased efficiency in serving clients, less client attrition, and increased revenue and profitability. SAGE CRM has been fully customized to support your real estate business in a place where you can easily manage all of your contacts, events and tasks!
This video creation tool allows you to easily create, edit and share high-quality, professional videos on-the-go. All videos integrate with the BHHS Marketing REsource so agents can access and incorporate them into any marketing campaign, allowing for more interactive and effective video marketing. Click the image to view a quick tutorial.